tag:blogger.com,1999:blog-31147466.post8852681971985741036..comments2024-02-04T23:25:47.079-08:00Comments on ORCLville: Five Wishes For 2009fteterhttp://www.blogger.com/profile/11221041028141787708noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-31147466.post-60003001407977129452009-01-07T07:41:00.000-08:002009-01-07T07:41:00.000-08:00Floyd, have enjoyed reading your blog over the pas...Floyd, have enjoyed reading your blog over the past years. On social networking, I think it's a trap to think of it in terms of behind the firewall vs. outside the firewall. Companies that have tried to create their own versions of Facebook and LinkedIn have most often failed. <BR/><BR/>The power of social networks lies in what employees have already defined as their social graphs in LinkedIn, Facebook, Twitter, etc. So, the challenge is figuring out how to leverage those for business benefit.<BR/><BR/>There are some early applications that start to leverage employees social networks for job referrals and in sales/pre-sales situations but it's early days yet. The majority of this type of innovation is likely to come in the cloud world though, given the close relationships of Salesforce, Facebook and Google. We think this is going to be a big trend for 2009 (http://www.appirio.com/blog/2008/12/2009-prediction-enterprises-will-figure.php)<BR/><BR/>Another interesting example is Cisco, who seem to have committed whole-heartedly to E2.0 and are seeing big productivity improvements (http://www.fastforwardblog.com/2008/12/16/cisco-as-an-emerging-enterprise-20-case-example/)Anonymousnoreply@blogger.com