Tuesday, September 30, 2014

Good UX - Don't Leave Home Without It

There was a time when I asserted that User Experience would be a differentiator for Oracle in selling Fusion Applications.  Lots has changed since then, so I think it’s time to change my own thinking.  What’s changed?

  • Oracle has a cloud platform
  • Fusion Applications is now Cloud Application Services
  • We’re seeing well-designed user experiences throughout Oracle’s offerings: Simplified UI in moving into the Applications Unlimited products, and is also evident throughout Oracle’s cloud services offerings.
  • Other enterprise application software companies now see the value of a well-designed user experience.  Look at the transition at Infor.  Check ADP’s announcement from earlier today.  Even the brand-W company that cannot be named recently released software that is a straight clone of Oracle’s Simplified UI.

OpenWorld has only reinforced my opinion.  Everyone here - Oracle product teams, Oracle partners, 3rd-party product providers - everyone is talking about and offering an enhanced UX.

So, I don’t consider good user experience design as a differentiator anymore.  I now see it as a necessity.  Enterprise software applications vendors must offer well-design UI to even have a seat at the table.

But what about custom-developed applications?  Good user experience still required.  You can’t expect user adoption without it.  In fact, I see the tools that facilitate good user experience design to be value-added products in and of themselves.

Good UX.  Don’t leave home without it.

No comments: