Tuesday, September 30, 2014

Plea For Tight Messages - OOW14

It’s so easy to lose track of time at Oracle OpenWorld.  I think I’m writing this on Tuesday, but can’t say for sure…

Lots of information being shared here:  incremental development of Simplified UI, a myriad of new cloud services announced (including a very cool Integration Cloud Service), new features for MySQL, new mobile applications for the E-Business Suite, Eloqua services for Higher Education, a visualization-oriented UI for OBIEE (and saw a very cool new visualization UI from the UX team, but I can’t talk about that yet), some interesting uses of Beacons…it’s like drinking from a firehose and darn near drowning in the attempt.  Info overload.

One of the cool things one gets to see at OOW: the rise of new third-party applications that improve and enhance Oracle products..  On Monday, I had the opportunity to sit down with the brain trust behind Xprtly!  What impressed me the most is the focus of their message - they’ve got it down to four slides (including a title).  Take a look and see if you get it.

So why do I bring this up?  Go back and read the second paragraph.  We’re all on information overload here.  The virtual noise level is incredible.  Tight, focused messages cut through the noise and get the point across.  Wish we saw more of this approach here…

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